When your party is in power, the lines of authority are very clear. The White House is in charge, and though a certain amount of freelancing is always possible, the media's attention tends to be focused on those at the top. They'll always seek out the White House first as the party's voice, and after that the congressional leadership. But when you're out of power, there's more room for political entrepreneurs to get attention for themselves. Lots of them try?every day in Washington there are a zillion poorly-attended press conferences?but you have to be clever to break through that clutter and get yourself on the evening news.
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