April 12, 2013
"He gave his father The Talk."
Dos Equis tries different things with The Most Interesting Man in World, but the campaign's strength lies, and will always lie, in those inspired one-liners—the ones your wife's uncle is always parroting because he knows you work in advertising, and aren't those just the most hilarious commercials you've ever seen in your life?!
"In a past life, he was himself."
"If opportunity knocks and he's not home, opportunity waits."
These two new spots have some great lines—worthy additions to the Most Interesting canon. And while Havas Worldwide has been branching out with the
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