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New York: W Times Square Goes Old School Cool With EWOW Suite

April 12, 2013

Today's sweet suite comes courtesy of the W New York Times Square, which has tickled our fancy by renovating their Extreme WOW suite (aka EWOW) and giving it the theme "Peep Show", which is meant to remind guests of "Times Square's Notorious Past Meets Its Amusement Park Present". And it's managed to do exactly that by seemingly bringing you right inside the New Year's Eve ball--one that's been smashed to pieces, that is.

Starwood's design team spent $2 million for the reno to create an effect that says "welcome to the disco". The gist? There are lights everywhere. The custom, mirrored LED light fixture creates so many different moods, you may require medication to stabilize them

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