April 15, 2013
Coconut water Zico, under new ownership, is broadening its ad strategy.
Read entire article on Adweek
The brand Monday launched its first national advertising campaign since being purchased by Coca-Cola in April 2012. The beverage conglomerate at the end of February 2013 began distributing Zico’s products nationally.
It’s also the brand’s first work from new agency Butler, Shine, Stern and Partners.
BSSP announced earlier this year it had won the Zico account. The brand