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Marketing Community Reacts to Boston Marathon Bombing

April 16, 2013


The two bombs that ripped through the Boston Marathon, leaving at least three victims dead and at least 130 injured Monday afternoon, also touched the marketing and media community. The explosions led to local ad agencies scrambling to account for staffers in the races, while Twitter served as an information source as many brands went dark for several hours on social media in the wake of the tragedy.

Numerous Boston-based agencies --including Interpublic Group of Cos.' Hill Holliday and Mullen, Havas-owned Arnold, Omnicom Group's Communispace and Publicis Groupe's Digitas -- rushed to track down employees and account for their safety yesterday afternoon. After a couple hours, Diane Hessen, CEO of Communispace, tweeted that her team was safe. By late evening Digitas, which had five staffers running the race, confirmed they were unharmed.

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