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Kmart's Sophomoric 'Ship My Pants' Video to Air on TV

April 17, 2013


America loves a good poop joke.

Kmart's pun-filled "Ship My Pants" online video has been so popular--netting 12 million views in the span of a week--that it's now getting ready to debut on TV.

Shannelle Armstrong-Fowler, a spokeswoman for the retailer, said the ad, which was created by DraftFCB, will start running next week on "select cable networks."

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