Entertainment Articles

Advertising Age

Chick-fil-A Offers Behind-The-Counter Tours in Transparency Push

April 18, 2013


Want a tour of your local Chick-fil-A's kitchen before you buy their new wrap?

As part of a transparency push, Chick-fil-A will offer instant behind-the-counter tours to anyone who wants them, in addition to overhauling its salads and chicken wrap in the hopes that the new items will be perceived as healthier.

That Chick-fil-A is offering tours at its 1,700 locations is a first for a national chain, but whether many customers will care enough to ask for one -- or whether it's feasible during peak hours -- is another story. "It's a nice warm fuzzy, but the challenge is, how are they going to do this if they're in the middle of a hugely busy lunch or dinner hour? People want in and out fast," said Joel Cohen, a restaurant-marketing consultant. "There isn't that much to see, versus a casual-dining restaurant where there's a full kitchen."

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • James Franco: Justin Bieber Not Too Happy With My "Boyfriend" Video, Didn't Mean to "Diss"
  • Michelle Obama & Daughters Sasha and Malia Dance to Katy Perry's Pre-Inauguration Performance
  • Meet Ad Age's 40 Under 40
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE