Entertainment Articles

Advertising Age

Bloomberg-Backed Gun-Control Campaign Falls Short With Congress

April 19, 2013

New York Mayor Michael Bloomberg may have been able to sway public opinion with a multi-million-dollar ad campaign promoting new gun-control measures, but his message, transmitted often by gun violence victims, swayed few votes where it mattered most -- in Congress.

In the end, the Senate voted largely along party lines this week to kill even the most modest new gun-control measures. Efforts to place new regulations on firearms aren't likely to be resurrected in this Congress.

Mr. Bloomberg's organization, Mayors Against Illegal Guns, hired a team that included SKDKnickerbocker and Tom Synhorst of DCI Group, dividing the work by political party, in essence tapping each to do what they do best -- run ads taking aim at the other side.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • That's My Boy Trailer: Sandler and Samberg!
  • Rob Kardashian's ex Adrienne Bailon forgets her underwear and exposes WAY too much in a sheer dress
  • Lady Gaga to Kids: Stop Bullying, Start Complimenting!
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury