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Bloomberg-Backed Gun-Control Campaign Falls Short With Congress

April 19, 2013

New York Mayor Michael Bloomberg may have been able to sway public opinion with a multi-million-dollar ad campaign promoting new gun-control measures, but his message, transmitted often by gun violence victims, swayed few votes where it mattered most -- in Congress.

In the end, the Senate voted largely along party lines this week to kill even the most modest new gun-control measures. Efforts to place new regulations on firearms aren't likely to be resurrected in this Congress.

Mr. Bloomberg's organization, Mayors Against Illegal Guns, hired a team that included SKDKnickerbocker and Tom Synhorst of DCI Group, dividing the work by political party, in essence tapping each to do what they do best -- run ads taking aim at the other side.

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