April 19, 2013
Advertising Age has hired Matthew Quinn as executive editor, to build out its coverage of the business of marketing and media.
Mr. Quinn, who starts May 6, has been editor of The Wall Street Journal's CFO Journal, which covers news and trends important to chief financial officers and other corporate-finance executives. It is a return to Crain Communications for Mr. Quinn, who helped launch Financial Week in 2006 and eventually served as assistant managing editor. He has reported on commercial banking, investment banking and corporate cash management and worked at Inc. and CFO Zone.
"We often talk about how effective chief marketers successfully partner with other C-level roles in the organization," said Editor Abbey Klaassen, as evidenced Ad Age's Marketing+Tech: The Rise of CMO-CIO Alignment event on May 20. "As such, the marketer needs to speak the language of his or her colleagues, including -- and perhaps most importantly -- the CFO and CEO. Our hiring Matt helps ensure we're also speaking that language."
Continue reading at AdAge.com
Read entire article on Advertising Age