Current Events Articles

Adweek

Royal Canin Turns to McKinney for Branding

April 19, 2013

Fourteen months into his tenure as U.S. president of pet food player Royal Canin, Keith Levy is ready to plant his brand flag.

Historically, the company’s marketing has been modest and largely tactical—some in-store marketing supported by public relations initiatives. Now, however, Levy, the former head of U.S. marketing at Anheuser-Busch, is readying a digital campaign from new agency McKinney in Durham, N.C. that’s slated to launch in about a m

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Beverage and Spirits: Diageo SVP, Global Brand Director Simon Burch; and Smirnoff VP, Global Marketing Michelle Klein
  • Insurance: Progressive CMO Jeff Charney
  • Data Points: Making the Brand
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE