April 21, 2013
Diet program Nutrisystem, which has long relied on home delivery, is taking a major step to grow its retail presence with a new Walmart partnership.
The weight-management marketer on Monday will announce plans to sell "5-day Nutrisystem Jumpstart" weight loss kits at nearly 2,000 Walmart stores. Priced at $44.98, the kits include 15 entrees, plus desserts and a meal planner and program guide. Specially designed kits for people battling diabetes will also be available in the pharmacy section in select Walmarts.
The move marks a significant change in direction for the 41-year-old company that was built on a home-delivery system in which consumers order 28-days-worth of portion-controlled entrees.
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