Current Events Articles

Adweek

This Is How Johnson & Johnson's Acuvue Uses Real-Time Data

April 22, 2013

With spring-like weather finally here, contact lenses are in seasonal demand for teens, college kids and others who want to ward off itchy allergies or simply ditch their eyeglasses for shades. So Johnson & Johnson’s Acuvue brand hopes to attract a ton of youthful attention with a YouTube contest through May 27 in a multichannel effort.

Yet more interestingly, Acuvue provided Adweek a rare glimpse into how consumer packaged-goods makers manage big data while deciding on campaign details. CPGs have the ability to see which channels are driving sa

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Pope urges Chinese Catholics to have courage in face of limits on religious freedom
  • The Globe and Mail's annual holiday crossword
  • Wombles' creator Beresford dies
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE