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Adweek

New Microsoft Privacy Campaign Promotes Consumer Control

April 22, 2013

Microsoft is once again marketing its brand as the "good guy" privacy company. The new campaign, for Microsoft's Do Not Track browser, plugs right into consumer fears that their privacy is being compromised by companies who are tracking a consumer's every click and collecting information about them "even before birth."

"Some things you'll share online. Some things maybe not," reads the print ad. "Microsoft is trying to help. By adding protection in Internet Explorer and including Do Not Track with the belief that one day it too will give you more control. Your privacy is our priority."

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