Current Events Articles

Adweek

Durex's Fundawear Lets You Reach Out and Touch Someone, Over the Internet

April 22, 2013

Durex Australia and agency Havas Worldwide in Sydney have invented Fundawear—underwear that's fun to wear because it allows your partner to remotely operate sensors and "touch" you over the Internet. Tickle her titties or send a jolt down under with electric pulses from sensors built into the underwear and controlled with a cell-phone app. I guess when you can't be close enough to use a condom, it's the next best thing. The idea is just one of the brand's "Durexperiments" (why are science-y projects so popular in ads all of a sudden?). It's pretty awesome, and designed for viral success, but of course when they call it a world's first in the

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Baby food shortage in Europe due to China demand
  • AT&T to sell home automation, security packages
  • Nathan Sorrell, Overweight Jogger From Famous Nike Ad, Loses 32 Pounds
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE