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One Small Schtup for Man, One Giant Leap for Axe's Astronaut Campaign

April 22, 2013

Dude's got the right stuff! Talk about a payload specialist! No "Houston, we've got a problem" for this rocket jockey! Etc.! BBH London and Blink director Tom Tagholm score with its latest, interestingly shot "Nothing beats an astronaut" spot for Axe's Apollo and Deep Space body washes, thanks to playful morning-after imagery. A woman's clothing and underwear are strewn around an apartment, along with astronaut gear like boots, a helmet and a spacesuit. She wakes up looking supremely satisfied, while her lusty inner-space traveler showers with Axe, all systems presumably "go" for re-entry. Remember to practice safe sex, people, and keep your helmet on! Credits below.

Client: Axe
Agency: Bartle Bogle Hegarty, London
Creative Director: David Kolbusz
Creative: Gary McCreadie / Wesley Hawes
TV Producer: Ruben Mercadal
Production Company: Blink
Director: Tom Tagholm
Producer: Bruce Williamson
Executive Producer: James Bland
Photography: Vincent Warin
Production Designer: Andy Kelly
Production Manager: Ellie Britton
Post Production: Framestore
Editing House: Stitch
Editor: Tim Hardy
Audio: Wave
Sound Designer: Aaron Reynolds
Music Production: Beacon Street Studios


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