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Condé Nast Cracks Door Wider to its Private Exchange

April 23, 2013

Condé Nast, having cracked open the door to programmatic buying two years ago, has swung it open a little more.

The traditional magazine powerhouse raised some eyebrows a couple years ago when it created a private ad market to sell its online ad inventory. In so doing, Condé Nast believed it could have it both ways: the company could take advantage of advertisers’ growing demand for automated buying while putting a velvet rope around its content to keep out unseemly advertisers (and keep pricing palatable).  

Now,

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