April 23, 2013
Condé Nast, having cracked open the door to programmatic buying two years ago, has swung it open a little more.
The traditional magazine powerhouse raised some eyebrows a couple years ago when it created a private ad market to sell its online ad inventory. In so doing, Condé Nast believed it could have it both ways: the company could take advantage of advertisers’ growing demand for automated buying while putting a velvet rope around its content to keep out unseemly advertisers (and keep pricing palatable).
Read entire article on Adweek