Current Events Articles

Adweek

Target to Sell Wired-Endorsed Products

April 29, 2013

Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine. To that end, it’s branched out into conferences, cultivated fashion and lifestyle advertisers, and even put its name on a handful of limited-edition products that it’s sold in a pop-up store.

Now, in its first big retail foray, Wired is putting its name behind an assortment of gadgets sold at Target. Target stores will feature products picked by Wired editorial staff, like an Adonit stylus for tablets, NuForce earbuds and Olloclip camera lens for the iPhone 5

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Why the Upfronts Are Still Important (But Probably Won?t Be Forever)
  • The Americans? Hair Designer Weighs in on Ryan Fogle?s Terrible Wig
  • Kids in the Hall Alum Scott Thompson on Hannibal and Why Being Gay Is Now Boring
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE