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Adweek

Target to Sell Wired-Endorsed Products

April 29, 2013

Wired was born of the tech boom, but it’s always styled itself as a lifestyle magazine. To that end, it’s branched out into conferences, cultivated fashion and lifestyle advertisers, and even put its name on a handful of limited-edition products that it’s sold in a pop-up store.

Now, in its first big retail foray, Wired is putting its name behind an assortment of gadgets sold at Target. Target stores will feature products picked by Wired editorial staff, like an Adonit stylus for tablets, NuForce earbuds and Olloclip camera lens for the iPhone 5

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