April 29, 2013
Branded content has gotten plenty of attention as it's taken off online, where the division between editorial and advertising real estate can be fuzzier (see: Forbes, The Atlantic, BuzzFeed, Gawker), but publishers have shied away from using similar strategies in print. Now, ESPN: The Magazine is taking a page from electronic media by letting an advertiser incorporate its logo into editorial content.
Starting with the magazine's 15th anniversary issue
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