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Adweek

ESPN: The Magazine Puts a Print Spin on Sponsored Content

April 29, 2013

Branded content has gotten plenty of attention as it's taken off online, where the division between editorial and advertising real estate can be fuzzier (see: Forbes, The Atlantic, BuzzFeed, Gawker), but publishers have shied away from using similar strategies in print. Now, ESPN: The Magazine is taking a page from electronic media by letting an advertiser incorporate its logo into editorial content.

Starting with the magazine's 15th anniversary issue

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