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This Is Why Advertisers Need to Get Serious About Video

April 29, 2013

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high demand for premium, original content, this second annual marketplace, taking place this week (April 29-May 3), is widely expected to attract $1 billion of investment.

This level of investment inevitably will propel the entire digital video ad industry. Advertisers now have the foresight and financial incentive to produce original digital video advertising and make digital video a central focus of creativity, breakthrough interactivity and brand storytelling.

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