April 29, 2013
In the important quest for the mighty "pink-dollar", the folks over at Hilton have introduced a creative way of attracting more gay and lesbian travelers to check-in to their hotels. Last week, the company launched a campaign to turn a few heads when it comes to same-sex relationships.
The package will include perks like complimentary internet, two welcome drinks, late checkout and a full-year digital subscription to OUT magazine. Of course nothing says 'gay' like free WiFi and booze, right? Pfft. But hey, we'll take it. An effort is being made.
With a slogan like "Stay Hilton...Go Out", the brand plans to pull in the reservations by sponsoring some major gay-themed events around the world.
Read entire article on Hotel Chatter