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Adweek

AdColony Knows the Secret to Better Click-Through Rates

May 2, 2013


Specs

Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing
What Mobile video ad platform
Where Los Angeles offices

If you’ve ever noticed a video ad perfectly flowing across your iPhone, you can likely thank AdColony. A pioneering mobile apps developer—partnering with Apple in 2008—AdColony pivoted in 2011 to create a speedy, high-definition video ad network for mobile apps. Last year, the firm increased revenue sixfold, doubled staff and moved into new offices while attracting Coca-Cola, Kraft, Honda, Capital One, McDonald’s and Microsoft as clients. Brands are signing on because they are averaging a 3 percent click-through rate for AdColony-run promos—high versus the rest of the digital-video world.

 

    

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