Current Events Articles

Adweek

Ad of the Day: Lexus

May 2, 2013

There's nothing that car companies seem to love more than showing off their creativity by producing short films that have practically nothing to do with their actual products.

Such is the case with this new Lexus spot from CHI & Partners, the first in the automaker's "Amazing in Motion" series. Titled "Steps," it follows an 11-foot-tall metal puppet—and his five black-clad puppeteers—through darkened city streets, searching for something.

Sound odd? It is. But it's also strangely beautiful, from the slow-motion shots of the puppet walking down crowded sidewalks to the feeling of complete isolation and longing it manages to capture. The pupp

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • A Year Later, the Man With the Golden Voice Has a Golden Life to Match
  • Ikea Builds, Furnishes Tiny Apartments in Paris Metro
  • Animal Activists Bark at Skechers Over Super Bowl Spot
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE