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Ad of the Day: Lexus

May 2, 2013

There's nothing that car companies seem to love more than showing off their creativity by producing short films that have practically nothing to do with their actual products.

Such is the case with this new Lexus spot from CHI & Partners, the first in the automaker's "Amazing in Motion" series. Titled "Steps," it follows an 11-foot-tall metal puppet—and his five black-clad puppeteers—through darkened city streets, searching for something.

Sound odd? It is. But it's also strangely beautiful, from the slow-motion shots of the puppet walking down crowded sidewalks to the feeling of complete isolation and longing it manages to capture. The pupp

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