Current Events Articles

Adweek

Seven Brands That Are Winning With Nostalgia

May 6, 2013

For some of the biggest consumer brands, nostalgia is anything but yesterday’s news.

In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that those connecting to the past resonated strongly with consumers and shot to the top of its Brand Power Index (BPI). Every quarter, the BPI ranks the most talked about brands as determined by factors like social media buzz and online searches, comparing their scores to the previous three months.

One brand looking back was Jack Daniel’s, whose “Legend” c

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Aurora Victim's Relative Tells MSNBC Not to Politicize the Killings
  • ?A Bad Signal?: Fracking Opponents Have Policy Indicators in Their Corner
  • Ex-BP engineer loses bid to get details on charges
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE