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Adweek

Technology Meets Culture

May 7, 2013

There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.

Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer’s dream: digitally savvy, young and socially connected.

Indeed, it’s no secret that Hispanics are tech-forward. Digitally, Hispanics far over-index non-Hispanics. For example, smartphones are indispens

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