May 7, 2013
Walmart's latest corporate image campaign draws on the same Florida-based agency that produced recent ads for New York Mayor Michael Bloomberg's national gun-control effort.
Palm City, Fla.-based Lighthouse Group, which created ads this winter and spring for Mr. Bloomberg's Mayors Against Illegal Guns, was retained on a project basis for the new multi-million-dollar Walmart effort, said spokesman David Tovar. The campaign, including TV and digital ads along with the website TheRealWalmart.com, aims to shine a favorable light on the retailer's employees, customers and business model.
Walmart also happens to be the nation's largest gun seller, though its executives earlier this year appeared alongside Mr. Bloomberg in announcing new steps to prevent illegal gun sales and make it easier to track gun-related crimes. Those include retaining videos of Walmart gun purchases, keeping a database and alert system to prevent buyers whose guns are later used in crimes from buying guns at Walmart again, and enhancing background checks of employees who sell guns.
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