Entertainment Articles

Advertising Age

Walmart Taps Agency Behind Bloomberg Gun-Control Effort

May 7, 2013

Walmart's latest corporate image campaign draws on the same Florida-based agency that produced recent ads for New York Mayor Michael Bloomberg's national gun-control effort.

Palm City, Fla.-based Lighthouse Group, which created ads this winter and spring for Mr. Bloomberg's Mayors Against Illegal Guns, was retained on a project basis for the new multi-million-dollar Walmart effort, said spokesman David Tovar. The campaign, including TV and digital ads along with the website TheRealWalmart.com, aims to shine a favorable light on the retailer's employees, customers and business model.

Walmart also happens to be the nation's largest gun seller, though its executives earlier this year appeared alongside Mr. Bloomberg in announcing new steps to prevent illegal gun sales and make it easier to track gun-related crimes. Those include retaining videos of Walmart gun purchases, keeping a database and alert system to prevent buyers whose guns are later used in crimes from buying guns at Walmart again, and enhancing background checks of employees who sell guns.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • Jamie Foxx Sings, Takes on Tyler Perry on Saturday Night Live
  • Celebrity preview: Tim McGraw & Faith Hill, Pacquiao-Marquez 4, ZZ Top, Journey, NFR and more
  • Mexican-American Singer Jenni Rivera Missing After Suspected Plane Crash
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury