May 8, 2013
Bracher Emden is an incredible new brand out of London is intriguing from beginning to end, starting with the name. Richard Emden founded the unconventional luxury label in 2002, when he opened his Convent Garden boutique. Being unafraid to embrace creativity is the brand's motto and true to their mission, these bags are not the norm. Where do they get their inspiration? Superheroes play muse to every bag they make, and a sense of androgyny is applied to actually flatter the female form. These designs surpass our imagination, yet they have a solid foundation in function.
The space-aged Geo clutch ($545) is definitely out there, but the defined edges and indented middle actually make for the perfect shape (and size) for carrying. Plus, the interior has a center-zip compartment, so there is actual organization. Sure, it?s easy to go crazy for a spaceship-inspired clutch, but the tote is a tough wheel to reinvent, so you?ve got to give credit where it?s due. This one ($1010), with ostrich-stamped panels, does a solid job of giving us enough originality to be impressed. With so much focus on details for an effect that wows, they are just so fun and exciting.
Available at Bracher Emden.
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