Entertainment Articles

Advertising Age

Coca-Cola Vows to Reduce Advertising to Kids

May 8, 2013

In the face of critics who've been blaming Coca-Cola Co.'s sugary drinks for the rise in global obesity rates, the Atlanta-based beverage giant on Wednesday vowed to slash advertising to children.

Atlanta-based Coca-Cola in a statement said it is taking a four-pronged approach to help fight obesity, the most dramatic being a pledge to stop advertising to children under 12 anywhere. However, a Wall Street Journal report on the news described the move as not a complete elimination but as a reduction in kids advertising, stating that "Coca-Cola now plans to only advertise to audiences where no more than 35% of viewers are children, similar to what it does in the U.S."

The plan also outlined a commitment to support physical activity programs, and the expansion of transparent nutrition information and low- and no-calorie options to emerging markets. Coca-Cola didn't set deadlines or targets for the initiatives, which are intended to apply to more than 200 countries.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • Helena Bonham Carter throws awful shapes at the Betty Blue Eyes party
  • Adele on likes and dislikes
  • Jamie Hince chooses Alison Mosshart to be his "best man" at July wedding to Kate Moss
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury