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Coca-Cola Vows to Reduce Advertising to Kids

May 8, 2013


In the face of critics who've been blaming Coca-Cola Co.'s sugary drinks for the rise in global obesity rates, the Atlanta-based beverage giant on Wednesday vowed to slash advertising to children.

Atlanta-based Coca-Cola in a statement said it is taking a four-pronged approach to help fight obesity, the most dramatic being a pledge to stop advertising to children under 12 anywhere. However, a Wall Street Journal report on the news described the move as not a complete elimination but as a reduction in kids advertising, stating that "Coca-Cola now plans to only advertise to audiences where no more than 35% of viewers are children, similar to what it does in the U.S."

The plan also outlined a commitment to support physical activity programs, and the expansion of transparent nutrition information and low- and no-calorie options to emerging markets. Coca-Cola didn't set deadlines or targets for the initiatives, which are intended to apply to more than 200 countries.

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