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Boating Industry

Is American Express Your Competitor?

May 10, 2013

By Jeff Scherer, Lifestyle Integrated Inc. - When I started in marine marketing over 10 years ago, we preached the message that businesses should be less concerned with the dealership down the street, but more about the recreational activities (sporting events, vacations, etc) that all compete for that recreational spend. While there may be no [...]

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