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PepsiCo Bows Beverage Fountain That Lets Consumers Mix-n-Match Flavors

May 10, 2013

Forget the days when you had just a handful of choices at the soda fountain.

Next week, PepsiCo will begin testing "Pepsi Touch Tower 1.0" as part of a series of new fountain rollouts, according to Beverage Digest.

The device packs a lot of punch in a small space. Touch Tower 1.0 is a small counter-top unit with a digital touch screen. Rather than the half a dozen or so picks consumers had in the past, this device will offer nearly 100 possible flavor combinations, including as many as eight PepsiCo brands. According to Beverage Digest, PepsiCo has been testing the unit overseas since last year, and the U.S. test will run in a Denver restaurant chain called Garbanzo Mediterranean Grills.

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