May 10, 2013
Ball Park is not sitting on its lead. The brand on Monday will debut a new campaign called "So American You Can Taste it" by its new agency, Y&R, New York. (TV ad below) "The new creative showcases Ball Park brand as an icon of great-tasting grill-worthy food that's essential for making these grilling occasions even better, while also paying tribute to the brand's heritage -- a brand born in the American ballpark," Timothy Smith, VP-Marketing for the Ball Park brand, said in a statement. The brand was launched in 1957 in response to a request from the owner of the Detroit Tigers, according to the Ball Park web site.
So fire up the grill and check back with us in September to see who finished the season as the top dog.
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