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Taco Bell Names Marketing Chief Brian Niccol President, Announces New CMO

May 14, 2013


Taco Bell's Chief Marketing and Innovation Officer Brian Niccol has been promoted to president of the chain. Chris Brandt, a Taco Bell marketing executive, is now the chain's chief marketing officer.

A Taco Bell spokesman confirmed the moves, and said that Taco Bell CEO Greg Creed will remain in his post. Mr. Brandt will lead brand marketing, media and brand sponsorships, consumer insights and digital marketing.

Mr. Brandt was previously the chain's VP-marketing. He joined Taco Bell in 2010 as senior director of marketing. He was promoted in 2012 and helped roll out the "Live mas" tagline. During his tenure, he's overseen marketing strategy, led the launch of Doritos Locos Tacos and developed the Cantina Bell menu. Prior to joining Taco Bell, Mr. Brandt was a VP-marketing for Odwalla, a Coca-Cola brand, and launched a number of products, including protein smoothies and relaunched Odwalla bars. Before Odwalla, he worked in various brand-management roles at General Mills for brands including Betty Crocker, Nature Valley Granola Bars and Yoplait.

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