Current Events Articles

Adweek

Game Maker Fills Pool With 55,000 Gallons of Blood and Guts, Invites You to Swim in It

May 14, 2013

There's a bunch of genetic meddling going on in the new video game Resident Evil Revelations. It may stand to reason, then, that marketer Capcom would stage a wholly unnatural promotion for its release. The company has created "the world's only blood-filled swimming pool"—good gawd, let's hope it's the only one—and tossed in some realistic-looking entrails and body parts. Then what, you ask? For two days later this month, it will invite people to take a dip in the London pool and search for swag! While bobbing for licensed merchandise in viscous liquid might not be everyone's idea of a good time, Capcom has reason to believe that fans of its horror-adventure franchise will be up to the task. For the last installment, Resident Evil 6, the game developer opened a fake butchery selling human body parts in London's famous Smithfields meat market. For the upcoming stunt, 200 people will have the chance to slog through intestines, brains and torsos under the watchful eyes of zombie lifeguards in a 55,000-gallon pool. (That's the equivalent of 11,327 blood-drained people, for those keeping track.) Goggles and towels will be available for loan, but no word on barf bags.

    

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Liberté
  • Iran opens trial of 3 Americans on spy charges
  • Egypt's Muslim Brotherhood to hold talks with government
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE