Current Events Articles

Adweek

Campbell Ewald Live-Streams Hatching and Feeding of Baby Peregrine Falcon on Its Roof

May 14, 2013

What does an ad agency do when it realizes Peregrine falcons have laid eggs on its roof? It whips up a cool logo, builds a Tumblr, chooses a hashtag, sets up a webcam, and turns the whole thing into a mini social-media event. It all began at Campbell Ewald a few weeks ago. Today, at approximately 5:54 a.m. CT, the first egg hatched. Check out all the #CEfalcons action over at cefalcons.tumblr.com. There's some cute videos on there, although it's not going completely smoothly for the first baby falcon (called an "eyasses," actually). In one video, "Mamma Falcon tries her best to force the new baby back into its egg, less than three hours after it was born." BBDO had better guard its National Geographic account closely in the wake of this.

    

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Republicans Not Backing Down On Contempt Votes
  • Stocks Dive After Health Care Law is Upheld
  • Health Care Ruling A Political Victory for Obama
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE