May 14, 2013
Last year, in celebrating its centennial with the Daily Twist effort, Oreo encouraged consumers to look at the cookie a little differently. Now, with its new "Wonderfilled" campaign out of The Martin Agency, the brand wants them to see the rest of the world with a new sense of awe.
This weekend, Oreo debuted a highly cheery, animated 90-second spot set to a catchy twee track showing how historically morbid figures--the Big Bad Wolf, a blood-sucking vampire--take a turn for the bright, with the help of the classic creme-centered cookie.
"It starts with a very simple premise, about how something as small as an Oreo cookie can bring about a positive change in perspective," said Janda Lukin, Director, Oreo at Mondelez International, Inc.
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