Entertainment Articles

Advertising Age

Can Oreo's New 'Wonderfilled' Campaign Sap The Cynicism Out of Your Day?

May 14, 2013


Last year, in celebrating its centennial with the Daily Twist effort, Oreo encouraged consumers to look at the cookie a little differently. Now, with its new "Wonderfilled" campaign out of The Martin Agency, the brand wants them to see the rest of the world with a new sense of awe.

This weekend, Oreo debuted a highly cheery, animated 90-second spot set to a catchy twee track showing how historically morbid figures--the Big Bad Wolf, a blood-sucking vampire--take a turn for the bright, with the help of the classic creme-centered cookie.

"It starts with a very simple premise, about how something as small as an Oreo cookie can bring about a positive change in perspective," said Janda Lukin, Director, Oreo at Mondelez International, Inc.

Continue reading at AdAge.com

Read entire article on Advertising Age
« Previous Article Next Article »

More From Entertainment Articles

  • The Wolverine Trailer: Enter Silver Samurai
  • Example ditches his trainers and baggy clothes for a black suit and tie to marry model bride Erin McNaught
  • TV Ratings: 'Voice' Dips to Monday Low, 'Dancing' Rises, Quiet Debut for 'Motive'
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE