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Can Oreo's New 'Wonderfilled' Campaign Sap The Cynicism Out of Your Day?

May 14, 2013


Last year, in celebrating its centennial with the Daily Twist effort, Oreo encouraged consumers to look at the cookie a little differently. Now, with its new "Wonderfilled" campaign out of The Martin Agency, the brand wants them to see the rest of the world with a new sense of awe.

This weekend, Oreo debuted a highly cheery, animated 90-second spot set to a catchy twee track showing how historically morbid figures--the Big Bad Wolf, a blood-sucking vampire--take a turn for the bright, with the help of the classic creme-centered cookie.

"It starts with a very simple premise, about how something as small as an Oreo cookie can bring about a positive change in perspective," said Janda Lukin, Director, Oreo at Mondelez International, Inc.

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