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Hotels Are Still Living and Dying By TripAdvisor (But They Need To Let It Be)

May 15, 2013

A few months ago, we wondered whether hotels were abusing TripAdvisor. We've done a couple articles about how hotels can be annoying in their attempts to get us to review them online. Managers have asked their employees to post phony positive reviews, and we've personally been offered a free upgrade/cash for a positive review post-stay. Shady business? You betcha. But you know what? It brings a smile to our face.

Correct us if you disagree, but the silver lining in all of this review warfare is the amount of power held by the consumer. According to Market Metrix, 93% of global travelers say their booking decisions are influenced by online reviews.

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