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Michael Ian Black's Twitter Ad for Dos Equis Does Gangbusters Thanks to All the Haters

May 16, 2013

Michael Ian Black is not the most interesting man in the world, but he might be the most interesting beer endorser. Last Friday, the comedian, who has 2 million Twitter followers, posted a tweet to a Dos Equis app—which seemed somewhat out of character for him. And indeed, when called on it, he freely admitted that he's been paid for the tweet. Black took a fair amount of heat for being a shill, but responded to the haters frankly, and often humorously. He also got support from some fans, including model Chrissy Tiegen. The best part? He got his revenge on the haters in the best way possible—for Dos Equis, at least. "Be

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