Current Events Articles

Adweek

JP Morgan Chase's Claire Huang Talks Digital and Mobile

May 16, 2013

JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate the Chase brand while positioning it as a strong financial option for both consumer and small-business needs.

Her work culminated with the cross-channel "So You Can" campaign that kicked off last week. Adweek caught up

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • China Overseas Land’s Kong Plans $500 Million Real-Estate Fund
  • Inflation Endangering China ‘Dream’ Spurs Wen Pledge on Prices
  • Tunisia’s Suspended Bourse Says Trading to Resume Tomorrow
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE