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Adweek

JP Morgan Chase's Claire Huang Talks Digital and Mobile

May 16, 2013

JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate the Chase brand while positioning it as a strong financial option for both consumer and small-business needs.

Her work culminated with the cross-channel "So You Can" campaign that kicked off last week. Adweek caught up

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