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Adweek

TurboTax Contacts Creative Agencies

May 16, 2013

As TurboTax emerges from the dust of a hyper-competitive tax-preparation season, the brand is already thinking about next year.

TurboTax, a San Diego-based unit of Intuit, has contacted creative agencies—via a consultant—about its advertising business. The consultant is Select Resources International in Santa Monica, Calif.

The software rival to bricks-and-mortar stalwarts like H&R Block spent more than $100 million in media last year, according to Nielsen.

TurboTax’s review encompasses creative and media planning

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