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McDonald's Store Owners Fear Fast Food Chain Becoming Too Slow

May 17, 2013

Franchisees of the world?s largest fast-food chain fear the company is less and less deserving of its reputation for speed.

The menu at McDonald's has grown by 70 percent to roughly 145 items since 2007, Bloomberg News reports. As the chain adds on new item after new item, franchise owners are complaining that running a restaurant has become an "operational nightmare" rife with "slow service," according to a recent survey of 25 McDonald?s owners conducted by Janney Capital Markets obtained by The Huffington Post.

The survey found numerous McDonald's franchisees are worried about new products like the McWrap, which they say not only slow down prep times, but also has "limited appeal to the bulk of our customers" and high sales goals attached.


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