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David Report

The 10-Year Hoodie

May 21, 2013

Today I  listened to “The Entrepreneurs' – a weekly radio show on on that focuses on people who run their own business or aim to. The topic was business who sell products that are meant to be re-used, mended and kept for life. One of the interviews was w. Jake Bronstein from the American menswear company, Flint And Tinder. They recently launched a project on Kickstarter that broke all records on funding for clothing. In 2 months the company became the top funding fashion project ever on Kickstarter with their very simple brand formula – Clothes locally made with a lasting value promise! “Over time, every stitch tells a story. As the years go on, this sweatshirt will become more and more unique, comfortable, recognizable and your own! Built for life and backed with a guarantee like none other' The project was to create and craft a humble hoodie that will last a lifetime, a sweater of such great quality that it even comes with free mending… Instead of buying a piece of clothing and getting tired of it. This piece of clothing comes with a quality label and value promise of update when it's needed whether for fixing [...]

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