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Mercedes-AMG to Sponsor MOTORRAD-HELDEN Club

May 26, 2013

In a bid to grow the brand beyond its current customers, Mercedes-AMG has just become the main sponsor of the MOTORRAD-HELDEN Club, which translates to “Motorcycle Heroes' Club, a recent;y formed group comprised of people with subscriptions to the German publications MOTORRAD, MOTORRAD Classic, and PS. If you go to the MOTORRAD-HELDEN site now, you'll see that there is a ‘powered by AMG' label just beneath the logo. The sponsorship highlights AMG's sporty image. In addition, it builds upon the brand's existing presence among bike enthusiasts after being a partner of MOTORRAD's ‘action team'. Mercedes-AMG Branding and Marketing chief Mario Spitzner said that performance bike enthusiasts also have interest in... Continue Reading »

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