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Gisele Bundchen Says No to Photo Retouching (She Doesn't Need It, but She Makes a Good Point!)

May 27, 2013

I've interviewed a bunch of models over the years, and I have to say, Gisele Bundchen is probably the most flawless of the bunch. She seems to walk out the door looking like she's spent hours in hair and makeup (without wearing a stitch of product!). So, she may not be the best spokeswoman to rally against photo retouching, but I do appreciate the fact that she's taking a stand against doctoring photos that can be misleading and unrealistic.

The subject came up because Gisele recently shot an ad campaign for BLK DNM and she didn't wear any makeup. "I feel like women should be really real and raw and it doesn't really happen anymore [in fashion photographs],' she told Fashionista. “I love that feeling of, you know, we are women, we are so different, our imperfections are what make us unique and beautiful."

Here's the ad campaign (and, yes, I do realize we don't see her face in this ad! But you can be sure that backside is all Gisele).

The debate on photo retouching is a hot one, and it's been going on almost as long as magazines have been published. Our own editor-in-chief, Cindi Leive, wrote about a survey that found you're OK with a little retouching, but you don't want the magazine to overdo it."Sixty percent of you say it's OK for a woman to retouch her own personal photos (now very common on dating sites and Facebook). But you're skeptical when the media does it, unless it's for minor stuff like getting rid of a pimple or “steaming' a wrinkled skirt."

In another story on the subject, one photo retoucher told us that "Absolutely 100 percent of what's in fashion magazines is retouched." Honestly, there is a lot of truth to this statement, but I'm not sure I can confidently say every single image is messed with. Still, you get the picture.

Does photo retouching bother you, in magazine ads and editorial features? Would you like to see more "real" or unaltered pictures in magazines? Discuss!

Photo: Getty Images

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