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AZ Central

Wendy's pretzel burger isn't just about taste

May 31, 2013

NEW YORK -- All the online buzz aside, there's another reason why Wendy's impending rollout of a pretzel burger has the fast-food chain excited: the profit margins. The Associated Press reported in January that the fast-food chain was testing the "Pretzel Bacon Cheeseburger" in select locations including Miami. Then an analyst for Janney Montgomery Scott recently noted that executives said the burger would be rolled out nationally this year as a promotional item. That has sparked plenty of online chatter, mostly positive.

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