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Good Morning America: Trouncing Today in Ratings

June 5, 2013

One day after the latest bashing of Matt Lauer online - a new report labels him dismissive and demeaning toward staff members - Today was dealt yet another blow.

The final ratings for May are in and they offer more proof that Good Morning America has taken over the top spot from its rival.

ABC's morning program averaged 5.7 million viewers/day last month a 10 percent increase from the same 31 days in 2012.

Today, meanwhile, dropped to 4.78 million, leading to ABC taking its largest lead in a Sweeps month since 1981.

CBS This Morning is even sort of closing in on Today. It rose 19 percent from the previous May and saw its daily viewership climb above 3 million.

What is YOUR favorite morning program?

 

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