Current Events Articles

Adweek

Pizza Hut Launches Review?Again

June 18, 2013

Here we go again.

Less than four years after hiring The Martin Agency as its lead creative shop, the pizza chain is reviewing its creative business again.

Martin, an Interpublic Group shop based in Richmond, Va., plans to defend, an agency representative said.

Pizza Hut's media spending typically exceeds $200 million annually.

The other finalist in the last creative review, which took place in the fall of 2009, was Gotham in New York. At the time, Martin succeeded longtime incumbent BBDO on the account. BBDO had worked on the brand since 1987.

 

 

 

    

Read entire article on Adweek
« Previous Article Next Article »

More From Current Events Articles

  • Exclusive: Watch Joel McHale and the Cast of Community 'Audition' For The Way, Way Back
  • Here's Kimye's Actual Baby Name (No, It's Not Kaidence)
  • Helena Bonham Carter Is Cinderella's Fairy Godmother
  • Write a Story/Review about this topic

    Post a Comment

     

    Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE