June 20, 2013
In one of Chevrolet’s most extensive partnerships with a musical artist, the brand uses John Legend’s new single “Made to Love” as the soundtrack for a breaking Impala campaign that kicks off tonight during Game 7 of the NBA Finals.
The Spike DDB spot starts out with black-and-white images of Legend drawing musical inspiration as he drives through New York City in a 2014 Impala. It transitions into color shots of the Grammy winner performing and of the product. Chevrolet has worked with musical stars before (including Adweek