Current Events Articles

Adweek

Impala Launches John Legend Pitch

June 20, 2013

In one of Chevrolet’s most extensive partnerships with a musical artist, the brand uses John Legend’s new single “Made to Love” as the soundtrack for a breaking Impala campaign that kicks off tonight during Game 7 of the NBA Finals.

The Spike DDB spot starts out with black-and-white images of Legend drawing musical inspiration as he drives through New York City in a 2014 Impala. It transitions into color shots of the Grammy winner performing and of the product. Chevrolet has worked with musical stars before (including Adweek

« Previous Article Next Article »

More From Current Events Articles

  • U.S. Supreme Court justices narrow scope for workplace discrimination
  • Debate rolls on for ethanol, oil
  • Promised hospital bill limits in limbo
  • Best of Luxury

    Finding the best in luxury can be a daunting task, which is why we've taken it on for you.
    View All Best of Luxury
    THINGS WE LIKE