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Column: It's Hard Out There For a Publisher

June 21, 2013

Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it’s easy to assume that the only path to success is to begin by securing deals with investors who are far less interested in helping a start-up build a substantial brand as they are in realizing a return as quickly as possible. 

Bootstrapping simply isn’t sexy anymore.

But for many start-up publishers, bootstrapping is a way of life, and VC money isn’t an option. According to angel investor David S. Rose, the success rate of entrepre

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