July 2, 2013
Hampton Hotels, which include the Hampton Inns, Hampton Inn and Suites and the Hampton by Hilton brands, have been talking up their "Hamptonality" in advertisements and social media outreach for over a year now. Hamptonality is an obviously made-up buzz word that defines the friendly Hampton experience. It also is meant to imply free WiFi, free, hot breakfast, the Clean & Fresh Hampton Bed and 100 percent satisfaction guarantee. Hospitality meets Hampton and becomes...Hamptonality.
Yet lately, we've been seeing the Hamptonality ads everywhere. Why, just the other day we were placing our shoes in a bin at the airport security checkpoint and the bin was plastered in a Hampton Inn ad with the hashtag,
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