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Ad of the Day: Honda

July 3, 2013

Full disclosure: I have a collection of Transformers toys that is way too large for a sane adult man to reasonably own. And this new Honda advertisement from Wieden + Kennedy in London makes the part of me that refuses to age very, very happy.

Especially the little ASIMO robot saying "Konnichiwa!" ("Good afternoon!") just before it runs away. Also, the notion that this guy has a little strip on both his arms that is presumably entirely free of hair from that one moment when the lawnmower escapes up one sleeve and down the other.

The spot is called "Hands," which makes plenty of sense, and it's also one of those great, semi-wordless pie

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