July 5, 2013
Fun. That's an essential component of every holiday, so it's good to see that, from this week, travellers can expect more of it. Starting with Air Canada's new venture. The carrier has set up an airline-within-an-airline, which yesterday began flying from Edinburgh to Toronto. A brand was devised that is supposed to represent "warmth, fun and excitement". And the name is ... rouge.
Read entire article on The Independent