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The Independent

Simon Calder: Air Canada flies in face of omens with low-cost subsidiary

July 5, 2013

Fun. That's an essential component of every holiday, so it's good to see that, from this week, travellers can expect more of it. Starting with Air Canada's new venture. The carrier has set up an airline-within-an-airline, which yesterday began flying from Edinburgh to Toronto. A brand was devised that is supposed to represent "warmth, fun and excitement". And the name is ... rouge.

    


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